Support the transformationupgrading of textile industry
On February 21st, China textile industry association in Beijing announced that its plans in accordance with the relevant ministry standards,ganized by the general requirements for the textile industry brand cultivation management system ", the industry standard, October 17, 2013 released by the ministry,will take effect on March 1. The standard is Chinas first brand cultivation management standards, issued by the industry to promote transformationupgrading of Chinas textile industry brand constructiondevelopment will play a positive role.
According to introducing, "the general requirements for textile industry brand cultivation management system of" industry standards, with reference to the ministry of industryreleased in 2011 the brand cultivation management system implementationguide to the brand cultivation management system evaluation guide guidance document, as well as the general administration of quality supervision, inspectionquarantine promulgated the "brand evaluation of brand value evaluation factors such as the national standard, stick to the textile industry development characteristics, to the industry brand creation, operation, maintenance, promotionevaluation steps such as the general requirements, highlight the brand positioning, brand elements design, technology innovation, rapid response mechanisms such as the key link, has extensive guidancein field.
Provide according to the latest data of China textile industry association, 2013, 39000 textile enterprises above designated size in Chinas main business income reached 6.38489 trillion yuan, up 11.5%; Profit totaled 350.6 billion yuan, up 15.8%; Whole society textile clothing exports totaled $292.08 billion, up 11.2% a year earlier. But Chinas textile industry well-known brandscorporate ownershipunbecoming industry scale, the independent brand of international influence. Along with our country economy enters the second transition, Chinas textile industry has entered a crucial stage of transformationupgrading, with new brand construction as the core to build competitive advantage, form a batch of internationally competitive brands as soon as possible, not only is the urgent need of transformationupgrading of textile enterprises, is also an inevi choice for construction of textile powers. "Textile industry" twelfth five-year "development plan" explicitly put forward the "formation of an internationally influential brand 5 ~ 10, the domestic market awareness higher 100" famous brand development goals.
China textile industry association in the past two years through investigating the industry brand construction situation, quite a lot of textile enterprise brand awareness is not strong, there exist deviations in understanding of brand creation, as some companies to create brand focusing on external propaganda, ignore the internal system of building, catch cultivation; Some upstream processing enterprises one-sided that create brand is terminal, ignore the brand as a quality, management, innovation, culture, the concentrated reflection of the transformationupgrading of the enterprise indispensable support. China has enacted some guidance to the enterprises to establish brand cultivation management system documents, standard, etc., with the textile industry chain length, high degree of marketization, product updates faster, end products strong fashionpersonalized demand characteristics such as combination is not tight, also to a certain extent, affected the enthusiasm of enterprises to establish brand cultivation system.
Vice-chairman Zhang Li of China textile industry association, said the upcoming general requirements for the textile industry brand cultivation management system ", industry standards, is expected to change this situation, it is through the guidance of systematic, standardized, guide the textile enterprises in the process of brand cultivation of the eyes inward, improving quality, management, innovationcultural constructionso on, to enhance competitivenesssustainable development ability.
It is reported, the next step, China textile industry association will end products as the breakthrough point, such as apparel, home textile group related party to write to the general requirements for textile industry brand cultivation management system - garment industry implementation guide "and" the general requirements for textile industry brand cultivation management system - implementation guide "of home textile industry; Federation of at the same time, inder to determine the regional brand pilot areas in wenzhou, shenzhen, xiamen, haining as the carrier, in the public class as the main way of carrying out standard s crossproject training; In addition, the choice bosideng, red collar, jie li ya, Seth a batch of brand advantage enterprises according to the standard to carry out the brand cultivation test,make the experience summarypromotion of the industry.
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